Today I changed the supermarket! For me, when I'm trying to save as much as possible, the "relationship with a supermarket" becomes more intimate. So, I tried COOP and Carrefour, but:
- I only enjoyed Carrefour when I found a sales period. After that I just got lost in the diversity of products.
- I gave up on COOP for a single simple reason: they don't allow me to pay with a Maestro / debit card / carta bancomat. So since I didn't receive my salary yet, that is a problem for me!
So, today, I gave Esselunga a chance: I took the map and went to find it.
Esselunga S.p.A. is an important Italian retail store chain. Founded in 1957 by the Caprotti Family with Nelson Rockefeller, the company is now entirely owned by the Caprotti family through Supermarkets Italiani S.p.A.
It was the first supermarket chain in Italy and was the first to introduce on-line shopping and self-produced biological products.
With its 17,000 employees the company, had a €4.9 billion turnover in 2006. Esselunga controles about 9% of the Italian grocery distribution market.
Esselunga is entirely owned by the family and is not on the stock market. This fact, rare nowadays for a company of these dimensions, makes the chain even more particular.
It is ranked as the fourth most profitable company in the European retail sector (in proportion to its size) and it is Italy's 23rd largest company.
Keeping in mind that I searched for reasonable quality at the lowest prices, here is a list of things I bought:
- 1l. of milk = 0.79€
- 10 medium eggs = 0.89€ (!)
- 1l. pineapple (100%) juice = 0.65€
- 20 slices of cheese (400g.) = 1.84€
- 2*125g. cups of yogurt = 0.59€
- 175g. Choco desert = 0.19€
- 400g. tomato sauce = 0.99€
- 1kg. mayonnaise = 1.99€
- 1l. oil = 1.39€
- 600g. cream = 1.17€
- 560g. ketchup = 0.65€
- 400g. of bread (5 cereals) = 0.89€
- 420g. olives = 0.99€
- 1kg. pasta (cravattine) = 1.39€
- soup ingredients = 0.99€
Next time I will go with Nicolás, because he knows this supermarket better. For now I am pleased: I took products till I could barely carry the basket and I paid 16.43€ for all of them.
Still, I'm eagerly waiting for the University Canteen to re-open on the 27th: it's way better to have an entire meal for 2.5€ and moreover to forget about cooking and washing dishes! :o)
No comments:
Post a Comment